February 24, 2024

Brand Manager, Charlotte, NC

Brand Manager

Our client a leader in the Consumer Goods industry is looking for a Brand Manager who has the demonstrated ability to perform regular market research studies to gather important brand data and make actionable decisions to drive the brand forward. Someone who is adept in product launches from conception to production. If you possess these skills this could be the right opportunity for you.

What you’ll do:

• Evaluate market trends and competitive analysis to support marketing objectives.

• Manages the product portfolio sold within consumer retail and independent dealers.

• Supports leadership team in in product launches including branding, packaging, advertising, PR and digital media efforts.

• Working with product design, provide sales tools and training to assist the field sales.

Experience Needed:

• Minimum 5 years of CPG or retail product management experience in launching products from conception, production, and distribution within mass consumer retail, independent dealers and ecommerce markets.

• A demonstrated understanding of market positioning both from a financial and product stand point.

• Demonstrated ability to think strategically and make reasonable decisions based on thorough research and analysis.

• Strong Project Management skills; ability to work across cross-functional groups and leadership team.

Excellent Benefits and Compensation Plan

Send your resume to amy@markethero.co