“Dixie Vodka is entering the sport with an integrated industry approach, introducing its product to a national fan base that actively supports partners of the sport,” said Daryl Wolfe, executive vice president and chief operations and sales officer, NASCAR. “NASCAR is rooted in heritage and tradition, beginning as a regional sport that eventually grew into a global property. Our new partners have emulated that approach and are utilizing this partnership to expand Dixie’s presence and brand awareness.”